The U.S. non-alcoholic beverages market was valued at USD 149.62 billion in 2022 and is projected to grow to USD 161.31 billion in 2023. By 2030, the market is expected to reach USD 225.62 billion, reflecting a compound annual growth rate (CAGR) of 4.91% during the forecast period.

This growth is driven by a shift towards healthier drink options as consumers increasingly choose non-alcoholic beverages in pursuit of a healthier lifestyle. The popularity of refreshing drinks has surged, especially in the wake of the COVID-19 pandemic, with more social gatherings contributing to increased demand. Manufacturers are actively employing various strategies to promote the consumption of non-alcoholic beverages across the U.S., further fueling market expansion.

This information is detailed in the report titled “U.S. Non-Alcoholic Beverages Market, 2023-2030” by Fortune Business Insights™.

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Segments:

Constant Improvements in Coffee and RTD Coffee Products to Augment Their Demand

Based on type, the market is classified into fruit & vegetable juices, RTD coffee, RTD tea, functional drinks, flavored water, coffee, tea, smoothies, and others. The coffee segment is expected to hold a dominant U.S. non-alcoholic beverages market share in the future as the country is one of the top consumers of coffee. There are many renowned coffeemakers that are introducing innovations in their products to offer health benefits to their customers. These efforts will further boost the consumption of coffee and Ready-to-Drink (RTD) coffee products.

Retail Segment to Dominate Due to High Availability of Different Drink Brands

Based on distribution channel, the market is classified into food service and retail. The retail segment is expected to hold a major share of the market as hypermarkets and supermarkets have a dedicated section of non-alcoholic beverages from different brands, thereby giving consumers more variety to choose from.

Report Coverage:

The research report provides both quantitative and qualitative insights into the market. It includes a comprehensive analysis of market size, share, and growth rate across various segments. Key insights offered in the report include an overview of market dynamics, related markets, recent industry developments such as mergers and acquisitions, SWOT analysis, critical market trends, the regulatory scenario in key countries, and the competitive landscape.

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Drivers and Restraints:

Growing Demand for Functional and Nutritious Drinks to Boost Market Progress

In recent years, the market has seen substantial growth as younger consumers increasingly choose nutritious drinks to enhance their physical and mental well-being. This demographic’s growing awareness of the benefits of functional beverages has led to widespread adoption. These drinks, which are often formulated with healthful ingredients like minerals, vitamins, amino acids, and more, are designed to boost immunity, support heart health, and aid in weight management. The rising availability of these beverages is anticipated to further propel growth in the U.S. market.

However, concerns about the high sugar content in fruit juices and energy drinks may pose challenges to market progress. Balancing formulation to address consumer health concerns will be crucial for sustaining market momentum and ensuring continued growth.

Competitive Landscape:

Market Players to Focus on Mergers and Acquisitions to Strengthen their Market Position

Non-alcoholic beverages are becoming increasingly popular worldwide as consumers seek positive lifestyle changes. In response to this rising demand, major companies in the market are strategically expanding their product portfolios through mergers and acquisitions. This approach allows them to offer a wider range of options and remain competitive in the evolving market landscape.

Key Industry Development:

January 2023: PepsiCo, Inc., an American multinational food, snack, and beverage corporation, declared the launch of a new lemon lime flavored soda named STARRY. The new product is available in regular and zero-sugar versions at U.S. retailers and foodservice outlets.

List of Key Players Mentioned in the Report:

  • Nestlé S.A. (Switzerland)
  • PepsiCo, Inc. (U.S.)
  • Keurig Dr. Pepper Inc. (U.S.)
  • The Coca-Cola Company (U.S.)
  • The Kraft Heinz Company (U.S.)
  • Starbucks Corporation (U.S.)
  • General Mills (U.S.)
  • Arizona Beverages USA (U.S.)
  • Danone S.A. (U.S.)
  • National Beverage Corp. (U.S.)

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