Europe exhibits a sizeable share of the global beer adjuncts market. It is projected to grow at a CAGR of 4.60% during the forecast period. The global market for beer adjuncts is projected to grow from USD 58.06 billion in 2022 to USD 89.06 billion by 2030.

A growing number of beer consumers has led key regional market players to increase their raw material procurement, mergers and acquisitions, and partnerships to meet the rising demand. Citing an instance, in September 2022, Heineken UK, a multinational brewing company, announced the full ownership of Beavertown Brewery, a British-based brewery. Heineken already acquired a 49% minority stake in the company in 2018 and purchased the remaining shares in the brewery business in 2022.

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Segmentation

The market is categorized by type into unmalted grains (including unmalted corn, unmalted rice, and others), sugar, cassava, potatoes, and other types.

By form, the market is divided into dry and liquid.

The European beer adjuncts market includes the following countries: the U.K., France, Italy, Spain, Poland, Netherlands, and Belgium.

Report Coverage:

The research report on the European market includes essential areas to better understand the industry. Additionally, the report provides insights into the latest market trends and analyzes globally implemented technologies. It also highlights the factors driving growth and the constraints, helping readers to gain a clear understanding of the market.

Drivers and Restraints:

Increased Demand for Alcoholic Beverages Fuels Market Growth

Alcoholic beverages, especially beer, are increasingly popular in Europe. According to Brewers of Europe, the region is home to around 50,000 different beer brands and 80 beer varieties. The rising demand for flavored and craft beers, along with the growing preference for imported beer, is expected to boost the Europe beer adjuncts market share.

For example, Asahi Europe & International introduced a line of alcohol-free beers in the U.K. and Ireland in November 2022, with the new Asahi Ultra Dry 0.0% available from January 2023.

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However, the Reinheitsgebot law in Germany, which prohibits unmalted grains, sugar, and other adjuncts in beers brewed for home consumption, may slow the growth of the beer adjuncts market in certain European regions.

Competitive Landscape

Companies Focus on Expanding Their Product Portfolios to Stay Competitive

The key players driving the Europe beer adjuncts market include Heineken N.V., Carlsberg Group, and Anheuser Busch InBev, which have strong product portfolios, active R&D investments, and robust business expansions.

With the rise of brewpubs and microbreweries in the region, other prominent companies such as Constellation Brands and BrewDog are also leading the market. These companies are working on increasing their global footprint through product innovations, mergers, acquisitions, and investments.

List of Key Players Profiled in the Report

  • Heineken N.V. (Netherlands)
  • Constellation Brands (U.S.)
  • Asahi Group Holdings, Ltd. (Japan)
  • Bitburger Brewery (Germany)
  • Carlsberg Group (Denmark)
  • Anheuser Busch InBev (Belgium)
  • The Molson Coors Beverage Company (U.S.)
  • Wild Beer Co. (U.K.)
  • Diageo Plc. (U.K.)
  • BrewDog (U.K.)

Key Industry Development:

In February 2022, Wild Beer Co., a U.K.-based brewery, launched six collaborative beers representing six different nations to celebrate the Six Nations rugby. The collaborations include beers from Manchester Union (England), Fierce Brewing (Scotland), Polly’s Brew Co. (Wales), Ora Brewing Company (Italy), O’Hara’s (Ireland), and Piggy Brewing Company (France).

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